The company’s second annual sales event, which was held Tuesday, saw customer orders surpass Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S., the company reported.
“It was a huge success,” said Sucharita Mulpuru-Kodali, an analyst with Forrester Research. “It was a big day, by all accounts, with enormous growth. It reinforces that e-commerce continues to grow and that Amazon is a significant part of that growth.”
Amazon’s Prime Day is a one-day sales event for members of Prime, the company’s membership program. Products in nearly all of Amazon’s copious shopping categories were put on sale.
Despite some reports of customers' having problems checking out after making their purchases, more than 90,000 TVs were sold, along with more than 2 million toys, 1 million pairs of shoes and hundreds of thousands of Kindle e-readers.
Amazon also received twice as many orders via its mobile app than it did during Prime Day last year. More than 1 million customers used the Amazon app for the first time during the sale, the company said.
For U.S. sales alone, Amazon reported that device sales were three times higher compared to Prime Day 2015. It was also the biggest sales day for Amazon's Echo personal assistant and the company's e-readers.
When it came to techie purchases, Amazon sold U.S. members more than 14,000 Lenovo laptops and more than 23,000 iRobot Roomba 614 Vacuum cleaning robots.
While it was a big day for the online retailer, one day does not outshine the rest of the year, especially with back-to-school sales, and then holiday sales, coming up.
“No single day is going to change the fortunes of any retailer,” said Mulpuru-Kodali. “It's one day of 365 or 366 days in any given year. Amazon's fortunes are tied to a series of bigger bets that extend far longer than what any single day can accomplish.”