The sweet-spot Apple Watch, made of stainless steel and polished to a mirror finish, leaps up to $549 for the 38mm model with the absolute most pedestrian wrist band, and tops out at $1,049 for 38mm versions with high-end fashion bracelets. Add another $50 to all these iterations if you have a wrist that requires a 42mm watch case.
But, hey, all the rumors of a $20,000 Apple Watch Edition proved untrue. On Monday, Tim Cook told us this 18K gold version will sell for just $10,000. You'll only be able to buy the Edition at select retail stores, but that's exclusivity for you.
Pre-orders begin April 10, and on that day you'll also be able to check out Apple Watch for yourself in Apple Stores. The watches themselves will begin shipping on April 24. And thus begins the grand reset of wearable tech. Many smartwatches have proceeded Apple Watch, but this is the wearable that's best poised to validate wrist computers among mainstream consumers.