For most businesses, though, swinging for the fences all the time may lead to a pile of strikeouts. Instead, many businesses would be better served by focusing on small wins that they can build on. After all, before you can consistently hit home runs, you need to be able to get the ball out of the infield.
If you can make your supply chain a little bit more efficient, or you can streamline hiring, or you're able to find a small change that lessens the abandonment rate of online shopping carts, these wins can accumulate into something much bigger.
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Jeff Vance