Microsoft is offering existing users with a Windows 7 or Windows 8.1 computer one year to take advantage of the free upgrade offer.
Latest news and slideshows on Apple
Windows 10 is the first generation of the operating system to be released under Satya Nadella after he was appointed chief executive of the company in 2014.
The operating system adopts a 'touch first' approach to computing, with its Windows Office suite of apps capable of running without a cursor or a keyboard.
New features in Windows 10 include the company's Cortana personal assistant, its Edge web browser (formerly known as Project Spartan) and Continuum, which makes it possible to transition between devices running Windows seamlessly.
A new feature called 'Windows Hello' makes it easier to log into a computer by ditching passwords in favour of biometric authentication, such as facial recognition of fingerprint scanning.
Returning to Windows 10 is the iconic 'Start' button. Microsoft controversially removed the button in Windows 8 in favour of live tiles. The two -- start button and tiles -- will be merged together in the upcoming operating system.
Read more:Vodafone stocks budget HTC One flagship and Microsoft Lumia 640 duo
Microsoft will incorporate its Xbox gaming console into its ecosystem. People will be able to stream an Xbox One game to their Windows 10 tablet or PC in their home, while Xbox Live users will be able to communicate with one another between users on a Microsoft PC, tablet or a game console
Microsoft is taking reservations for free upgrades to Windows 10 from today. Eligible computers will receive a notification asking users to register their interest.