As a result, Bugarski claimed organisations are paying more attention to delivering high quality, reliable user experience. Mobile developers, testers, and IT management are contending with a complex and constantly changing Web of challenges to enable peak app experience.
"The market has changed over the past two to three years because the customer requirements have changed. It's now all about mobility and this means our customers have to invest a lot of money to modernise their applications.
"There's been a push to develop modern mobile applications for devices and it's turning out to be much more complex than what people originally thought," he said.
The World Quality Report 2014-2015, commissioned by HP and conducted by management consulting company, Capgemini, also highlighted this point. The study surveyed 1543 respondents globally, of which 90 were from the A/NZ region.
It showed that initially, companies within the A/NZ region considered mobile app testing as a strategic investment. However, with the growing popularity of mobile devices, rising complexity of mobile applications and great diversity of mobile platforms and operating systems, more organisations are looking to mobile testing as an important discipline.
In addition, it found companies are looking more at outsourcing options, with in-house QA and testing engagements across A/NZ decreasing to 34 per cent this year from 38 per cent in 2013-2014. These businesses also indicated they are engaging partners in mobile testing that provides access to a complete set of methodologies, tools, devices and expertise.
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"As we are progressively introducing new tools that require our channel partners and resellers to support their mobility initiatives, it gives them an opportunity to continue having those discussions about Cloud and mobility with their existing and new customers. They should also support and guide them on this journey into this new world," Bugarski added.
Other key findings from the A/NZ region include:
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