Getting hacked is never a good thing, especially when the result is stolen or compromised customer data. But how a company reacts to the attack can make all the difference in the long run.
A prompt and effective reaction can minimize the damage or at least paint the organization in a fairly positive light with customers, business partners and the community at large. A poor or sluggish reaction can make a bad situation worse, and cost a company for years to come.
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Bob Violino