Apple and Hermès collaborate for the Apple Watch Hermès collection
They come in three distinctive styles, including the single tour, double tour and cuff, merging Apple’s innovation with the heritage, iconography and craftsmanship of Hermès.
Apple chief design officer, Jonathan Ive, said this collaboration creates a unique expression of Apple Watch. “Apple and Hermès make very different products, but they reflect the deep appreciation of quality design. Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief,” he said.
Hermès executive vice-president of artistic direction, Pierre-Alexis Dumas, said at Hermès, the company strives to provide its clients with elegant, creative and functional objects for their everyday lives.
“What more contemporary and relevant expression of this principle could there be than this collaboration with Apple. We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”
The single tour with the 38mm stainless steel case comes in fauve Barenia leather, noir box leather and capucine Swift leather, while the single tour with 42 mm stainless steel case comes in fauve Barenia leather and noir box leather.
The double tour pairs with the 38mm stainless steel case and is available in fauve Barenia leather and bleu jean, capucine and etain Swift leather.
The cuff pairs with the 42mm stainless steel case and is available in fauve Barenia leather only.
Across the collection, each stainless steel case features an etching of the Hermès signature and includes a customisable face with three exclusive dial designs inspired by Clipper, Cape Cod and Espace Hermès watches. The pricing for Apple Watch Hermès starts at $1700 for the 38mm stainless steel case with the single tour and $1780 for the 42mm stainless steel case with the single tour. Be prepared to fork out $1950 for the 38mm stainless steel case with the double tour and $2350 for the 42mm stainless steel case with the cuff.
The collection will be available at select Apple retail stores, select Hermès stores, specialty stores and department stores from October 5 in Australia.
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