Service expansion has helped CrimsonLogic keep costs low for itscustomers, in additional to aiding in defraying its upfrontinfrastructure costs. Since it implemented TradeNet, it has not raisedcharges at all. Users pay S$20 (approx. US$11.30) for a log-on ID fora service such as TradePalette, and pay on a per-transactionbasis.

An ASP also needs to know what its customers want, as there are nomore killer applications in the business. CrimsonLogic's answer to theabsence of such a killer application is to bundle services fordifferent users within a company on the same platform. "Users want asingle log-on ID and a single portal, and as much access as theyrequire. It could be a financial user who wants to come in and use arange of financial services, or a logistician who wants to use thelogistics services. They don't want to log on to a financial orlogistics portal but [still rely on] a single sign-on," saysMathivanan.