SimpliVity lays out market plans and new OmniStack 3.0
The new optimised hyperconverged platform features a unified protected ROBO solution, delivers file-level restore capabilities, provides a HyperGuarantee for data efficiency, built-in data protection, multi-site management and a non-disruptive IT refresh.
SimpliVity senior director of international field marketing, Jordan Reizes, said the HyperGuarantee was an important aspect to its channel partners, letting them know that it stands behind what the product can do and its differentiators.
“We’re continuing to invest in the omni-stack data virtualisation platform,” he said. “The other big thing from a customer perspective is that we’re giving them choice from a management and hypervisor perspective.”
“OmniStack 3.0 will give our customers transformation of their branch office and remote office infrastructure; extending their data protection and global unified management capability; and built- in to every device is backup. We’re also providing a HyperGuarantee that’s a proof point to our unique capabilities.”
In Australia, SimpliVity is distributed via Distribution Central, a partnership that was formed in August last year.
The vendor maintains 100 per cent indirect sales model and has about 24 partners on its books such as Logicalis and Fujitsu.
Read more: Distribution Central restructures senior management team
Its PartnerAdvantage program provides deal registration, marketing collateral, training, sales tools and attractive margins depending on partner commitment.
SimpliVity APJ vice-president, Scott Morris, said he currently has an open headcount and was scouting for an A/NZ channel manager and technical solutions architect.
Morris now has sales teams set up in Sydney, Brisbane and Melbourne, and is focused on growing the vendor’s momentum in South Australia, Western Australia and New Zealand.
Read more: Simplivity expands global business in response to increased demand
“I’m putting together our 2016 plan and looking at putting in extra resources,” Morris said. “The next step is expanding in Western Australia, we’ve also got some partners in New Zealand and we might set up a team there.”
Morris came on-board in May last year and was the US vendor’s first employee based in Singapore. In March, the vendor raised another $US175 million in series D funding - bringing its value as a company to $US1 billion, which will help fuel its growth potential.