Sphero's BB-8 wins the cutest racing competition at SXSW
That’s not really the droid’s fault, because you control it using touch in Sphero’s BB-8 app. BB-8 is actually incredibly responsive, which is why Sphero is a finalist in the responsive design category at the SXSW Interactive Innovation Awards. The toy, which is based on the droid in Star Wars: The Force Awakens, also responds to 12 different voice commands and expresses emotion in certain situations (like when you ram it into a wall).
Mashable House is always a crazy scene during SXSW, but seeing BB–8 put a smile on my face bcause it was one of my favorite parts of The Force Awakens. I’ve definitely seen cooler droids, and BB–8’s $150 price tag is a little steep for a Star Wars toy. But taking a break from the madness of SXSW to watch the comedy of two BB–8s failing miserably at racing was well worth it.