Big new United Airlines carry-on item: iPhone 6 phablets for 2,300 flight attendants
Yes, they'll now be wielding phones almost bigger than the maximum-size for carry-on items (I exaggerate).
More than 23,000 mainline flight attendants will start getting the smartphone with the 5.5-inch screen during the second quarter of 2015.
FIRST LOOK:Apple and IBM's new enterprise apps for iOS
Employees will be able to use the iPhone 6 plus to handle most onboard retail transactions as well as access email, the company intranet as well as policy manuals.
Down the road, the smartphones will gain capabilities related to improving on follow-up of aircraft cabin issues and repairs.
The customer win for Apple could be a sign of more to come on the enterprise front, where it has been bolstering its sales team and partnering with companies like IBM.
United isn't the first big airline to arm in-flight personnel with smartphones: Delta in 2013 said it was giving 19,000 flight attendants Windows Phones.
Of course, some flight attendants might not be thrilled with their new toys. The Association of Flight Attendants union earlier this year filed suit against the Federal Aviation Administration in an effort to get the agency to reverse its loosening of rules for smartphone use during take-offs and landings.