Google Play Store finally adds support for app promo codes
This allows devs to give out a code that’s then redeemed in the Play Store for free downloads or in-app upgrades. According to the developer console help page, devs are allowed a total of 500 promo codes per quarter. The 500-code limit includes any combination of app giveaways or in-app promos, though unused codes don’t carry over to the next quarter.
Google offered up a few suggestions for how the codes could be put to use:
There’s a little more legwork to perform if you are thinking of giving away in-app content with a promo code, which is explained in a Google help page.
Why this matters: This feature is long overdue, considering it’s been available for iOS and Mac developers for years. This will greatly simplify the process of sending out apps to the media or fans to try out the latest creation. Previous to this, developers had to work out their own system for promotional in-app upgrades or hand out the APK to get others to try out their app.