"Apple fans get so excited for new iPhone launches that they lose sleep as release dates approach. They spend every free moment they possibly can thinking about the new iPhone they’re going to buy, and some extreme fans even line up for hours or even days to buy one.
None of that will ring true for Apple’s brand new iPhone SE, but that’s perfectly alright and the reasoning is simple. This is a different kind of iPhone for a different kind of customer.
Most importantly perhaps, it brings Apple Pay to those users."
