Snapchat rolling out non-'creepy' ads that still might get creepy

Whether the arrival of personalized ads would raise privacy concerns among users and turn them away from the service is harder to say.

Snapchat has come under hot water over privacy concerns tied to data breaches. One recent incident revolved around leaked photos, though Snapchat has blamed a third-party service that has since been identified as Snapsaved.

Snapchat was clear, though, on why it's starting to run ads. "We need to make money," the company said Friday.

Mobile ad spending is expected to total nearly $19 billion in the U.S. this year, according to eMarketer, up 78 percent from last year.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on TwitterTwitter at @zachminers. Zach's e-mail address is zach_miners@idg.com Alles zu Twitter auf CIO.de