Microsoft uses Bing home page to push IE8

With the launch of Bing, MicrosoftMicrosoft came up with the unique concept of displaying a new photograph on the home page each day, but it also generally followed GoogleGoogle's precedent of an otherwise sparse page. The Bing site features the search bar and a few links along the outer edges of the page. Alles zu Google auf CIO.de Alles zu Microsoft auf CIO.de

Now, it also features a small link in the right corner of the photo that says: "Fast. Easy. Get Internet Explorer 8." The link goes to a page that presents IE8 as optimized for Bing and MSN and lets people download the browser.

Bing users can scroll through past photographs that appeared on the home page, and doing so now includes the ad overlaid on the previous photos.

Microsoft did not immediately reply to a request for comment about its strategy for ads on the Bing home page. But on Wednesday, it said in a blog post that it planned to continue to encourage people to upgrade from IE6 to IE8. IE6, the widely used browser released in 2001, is notorious for security holes and incompatibility with some Web standards.

"Over the past several months, you have seen us talk about some of the ways we're helping customers get off IE6 and onto IE8 and soon IE9, coming in beta in just a few weeks," Ryan Gavin, senior director of Microsoft's Internet Explorer business and marketing, wrote in the blog post. "From our work with enterprise customers, to consumer campaigns like adios IE6 and spoiled milk, to joining the fun at the IE6 Funeral -- these efforts will continue."