Geeks' favorite DeNA interactive streaming platform looks beyond Japan

The service first launched in November 2013, later adding iOS and AndroidAndroid support, and has aired over 1,000 live streams. Alles zu Android auf CIO.de

Showroom's current roster is dominated by Japanese girl bands, often dressed in high school uniforms, that cater to otaku tastes. But DeNA plans to add channels with popular musicians, comedians and athletes such as players from the company's professional baseball team, the Yokohama DeNA Baystars.

The service is another attempt at diversification for DeNA, which quickly grew over the past decade on the strength of its mobile auction and browser-based gaming services.

The rise of smartphones and apps in recent years has lured users away from browser-based games, a trend that has hit DeNA and rival Gree. For the April to June quarter, DeNA reported operating profit had dropped nearly 60 percent from a year earlier.