Getting to Know You

Ramsey says that big accounts were always tough for PSS to win in thepast. But with its personalized tools, PSS's sales force is pitchinglike Pedro Martinez. "With the technical ability we have topersonalize a site in a day, we can walk in on a prospecting deal andshow them a customized site with their logo, their colors and theircontent needs,'' Ramsey says. "It's interesting how well that plays topeople's egos. It is helping us win large accounts that we've neverbefore been able to win."