Keep Your Website Off of Google's Naughty List
How to Tell If Your Website Is Naughty
Lewis recommends plugging your website into a free tool called Majestic SEO, which gives free reports for domains under your control. If you are looking for something more robust, SEOMoz costs $99 a month and up. The reports, which include useful things like anchor text profiles, should tell if your website looks unnatural to Google and if there is a problem.
Where to Go for Help
While you can easily handle small issues that crop up on your website, if there are multiple problems, hire a professional rather than stabbing in the dark yourself. Lewis recommends checking the Search Engine Marketing Professional Organization's (SEMPO) website. Because Cutts is speaking publicly about changes, it indicates they've been in the works at Google for months, so time is of the essence.
Angela West has written for big insurance companies, small wildlife control businesses, gourmet food chains, and more. Follow her on TwitterTwitter at @angelawest and Facebook. Alles zu Twitter auf CIO.de