Wie CIOs Mitarbeiter von Web 2.0 überzeugt haben

It also became obvious that we are no longer in a world where if you build a terrific site, customers will come to you; now you have to fish where the fish are. For us, that means establishing a presence on everything from YouTube to Flickr, and even exploring the uses of virtual-world environments, which we’re bringing to the commercial side with virtual trade shows.

Web 2.0 requires that you turn over the experience to the end user. That’s not normal, nor is it comfortable, for IT departments. Even with confidentiality at top of mind, many of our attorneys were excited to use these tools for business. It was disconcerting to find that we were in the role of business „disablers“ because of security or other concerns.

No matter how much we read about social networking, there is no way to know how solutions will or will notfit in your environment until you’ve gotten out there and used them. With Web 2.0, it’s easy to do that. In addition, we plan to establish a task force to gather best practices from our people. We have found that some who have two FacebookFacebook accounts want to use pseudonyms for one, and we now need to decide whether – or under what circumstances – a pseudonym can be used for official firm communications. We’re also looking at the possibilities demonstrated by a decision by one state’s bar association to accept credits from a class taught in Second Life. Alles zu Facebook auf CIO.de

As CIOs, we all know there needs to be some level of control in a corporate environment, but these technologies are designed to thrive without central oversight. We must experience that to draw our own line without diminishing their benefit.