In its prior life as a paper document, the guide used to be reprinted twice yearly, with update sheets circulated in between. In the fast-changing world of the telecom industry, that meant product information could be out of date almost as soon as it was published. And, photos were usually not included, due to the high cost of publication and distribution.

Now, through a mySAP Mobile Business solution, Bell's 4,000 field technicians can search product information online or offline to check availability, place orders and confirm delivery dates. Not only is it more convenient and easy to use, it also provides more timely and accurate product information, plus workflow tools. A new release is available every week to 10 days. And low production costs make it possible to include detailed photographs, making it easier for users to select the right product for their needs.

No magic bullet

According to Jim Eckler, President and CEO of Progistix, the old saying that 'you can't manage what you can't see' definitely holds true when it comes to logistics. "It takes end-to-end visibility across the supply chain to increase flexibility, improve responsiveness and reduce inventory."

"In its simplest terms, supply chain is about managing product," agrees Addante. "But it's also about managing information. You have to optimize both of those flows."

All the same, logistics is one area where its best to proceed with caution. As Nelson warns, "You have to plan where you invest your logistics dollars if you want to get the payback. But if the value is there, it can really contribute to bottom-line performance."