Worldwide Messaging Applications Forecast and Analysis, 2003-2007

Microsoft's Office Live Communications Server (ne RTC, ne Greenwich) played a similar role in building a buzz about the value of enterprise presence networks and instant messaging, but delays in the release (October 2003 is the current plan) meant that Microsoft spent more time spinning and less time selling this important new product/paradigm.

Unified messaging products aimed at enterprises (UM/E) sold moderately well as vendors rebuilt the messaging around their products, moving away from a long tradition of characterizing their value as in "productivity" and instead underscoring server replacement and business value (i.e., "sales forces can be more responsive and sell more products") arguments.

Standalone email applications aimed at "deskless" workers sold briskly, but only into pockets of workers who would not otherwise have access to email; vendors did not aggressively tap into spending earmarked for ICE (aka groupware) server replacement and consolidation on these lower-cost applications.

Antispam and SMTP messaging security products sold particularly well, but these products have a low cost/seat and were often OEMed and so did not generate much revenue for messaging vendors; potential spending was further dampened by the fact that email customers increasingly expected - and vendors like Sendmail, Ispwitch, Microsoft, and IBMIBM have delivered - better antivirus, antispam, and server management capability, so that less money overall was spent for third-party messaging security products in 2002. Alles zu IBM auf CIO.de

"Messaging applications are mainstays of business collaboration, and to extend their use, businesses will need to be more strategic in their thinking about how older technology, like email, can be updated to meet new needs, like regulatory compliance, and how newer products, like enterprise IM and unified messaging, can make information workers more productive. Messaging vendors need to roll up their sleeves to convince buyers that the aging email system simply cannot be patched any longer and that collaboration products have gotten better to the point that now it is safe to wade back into the water and spend some money for the future." - Robert P. Mahowald, research manager, Collaborative Computing, IDC

Weitere Informationen zu dieser Studie (Inhaltsverzeichnis, Preis etc.) erhalten CIO Leser bei Katja Schmalen, Marketing Manager, unter 069/90502-115 oder kschmalen@idc.com .