Group files FTC complaint against Google for privacy changes

Google plans to roll out the changes on March 1. Chester called on the FTC to act quickly to block the privacy changes, and he called on Google to delay the changes until an FTC investigation can be completed.

Google will use the new privacy practices to collect more personal data about YouTube, smartphone and computer users so that the company can deliver more personalized ads, the CDD complaint said. Google has rolled out several new initiatives in the past year focused on delivering better targeted ads, the complaint said.

The FTC settlement requires Google to get "express affirmative consent" from users before sharing their personal information with third parties, and the new privacy policy will allow Google to share more information with Vivaki, a targeted ad company that Google announced a partnership with in November, the complaint said.

Grant Gross covers technology and telecom policy in the U.S. government for The IDG News Service. Follow Grant on TwitterTwitter at GrantGross. Grant's e-mail address is grant_gross@idg.com. Alles zu Twitter auf CIO.de