O2 deploys cloud based sales platform to run natively in Force.com

"The target was to do that in a way that would leverage the Force.com environment and run everything natively inside that platform."

Mortimer said that moving from lead-to-opportunity to lead-to-cash would enable O2 to develop a fully cloud-based CRMCRM platform. Alles zu CRM auf CIO.de

He said: "Our strategy is to get a full CRM system in place, 100 percent in the cloud, integrated into O2's systems via our service orientated architecture."

By running applications natively inside the Force.com platform, O2 was able to use Salesforce's other cloud services, such as Chatter, mobile and native security features.

O2 selected CloudSense over one other shortlisted company, an American-based firm called ChikPea, due to its "track record and proven experience of delivery".