Snopes.com stops serving adware

But some took Eckelberry to task. "Heaven forbid a site make[s] money," countered a commenter dubbed Anonymous.

By Tuesday, Snopes.com had apparently pulled the Zango pop-up, Eckelberry reported. "This seems to have changed yesterday evening," he said in an update to his original post. "The last time I confirmed the pop-up was at about 4 p.m. EST yesterday."

Eckelberry also responded to commenters who had argued that Snopes, like any site, had a right to monetize its content. "I have no problem with sites using advertising to pay their bills," explained Eckelberry. "[But] I do have a problem with a site consistently pushing one particular pop-up that pushes adware. It's not like this pop-up was occurring on some limited basis, or part of a series of ads. This was a consistent campaign that showed up regularly, for a long time."

Representatives from Snopes.com did not respond to several questions posed via e-mail, or to a message left at the phone number listed in the site's domain registration record.