Tablet users more engaged with online banking
ING Direct has invested heavily in its mobile banking capabilities. In June last year, the bank created an app that lets users view their balances across all accounts before logging in and transfer money to anyone in Australia with email or SMS notifications.
This followed earlier customer complaints that its mobile banking app had a limited set of features.
ING Direct is a branch-less bank that relies on its customers accessing their accounts over the web, mainly using their mobile devices. In 2012, the bank reported a 280 per cent increase in mobile interactions with its customers.
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