The truth is, most business data doesn't need the full-motion videoprovided by 3G. Generally, the goal is to transmit text data toemployees who are attempting to keep in touch with the office whiletraveling or working from home. "Today's killer app is voice," saysAndy Bezaitis, founder and CEO of Cambia Networks in Rosemont, Ill., aprovider of wireless data-networking equipment for wireless carriersand network service providers. "The CEO should concentrate on wirelessLAN in the office and on the road, and should provide secure access todata within the enterprise."

"It's a myth that current networks aren't good enough to adequatelysupport the needs of your business," says Erik Lassila, a managingdirector with Clearstone Venture Partners, a VC firm in Menlo Park,Calif. "Businesses should focus their technology investments in thearea of wireless data transmission," not streaming videocapabilities.

Before succumbing to the hype that surrounds 3G, focus on mobileapplications that can help your company gain customer loyalty. Assesshow important it is for your business to access accurate inventorydata, sales objectives and product details from anywhere viaWeb-connected cell phones and PDAs. Look only at those wirelesssystems that can enhance your company's business processes and showimmediate payback.

It's true that mobile computing will help employees work smarter andmore efficiently. But companies must be cautious in how they roll outwireless services and take the time to factor in the ROIROI beforechasing the next big technology. Alles zu ROI auf CIO.de

In other words, don't pitch that cell phone just yet. Focus instead onthe demands of your individual company.