Building Sustainable Advantage in Offshore Sourcing

We believe the Exigen/MSU example highlights a winning formula. Just as many multinational firms have aggressively sought new markets for their existing services and products, the technical strengths of the Russian economy and MSU must be redeployed to new market opportunities. MSU nurtures global leadership in certain segments of the technology stack (e.g., mainframe technologies and custom application development). By establishing a university centered "knowledge factory" at the premier Russian University, Exigen is repeating the formula that has worked for years in the G-7 countries to drive technology industry growth and commercialization of the best academic thought leadership.

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