Fields, like Haser at Tenneco, was impressed by the amount of goodstuff he's found. Like Haser, he was happy to discover that more andmore services are supporting the market. Like Haser, his company isnoticing his effort to reduce costs. "I've already saved us hundredsof thousands," he says.

And, like Haser, Fields has found a new way to do his job. He'ssetting a price, and the market moves to meet it. That's a big change.And change is good. Especially for CIOs.