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Good Stuff Cheap

21.10.2002
Von Scott Berinato

"I'm on my way to our warehouse now," Lynch says. "I've got four MCIreps coming in looking to off-load some equipment. I sold amillion-six of Cisco 6509s to Credit Suisse First Boston. I'm workinga deal with Qwest. They're trying to get rid of a whole warehouse ofgoods. It's worth $50 million. They want $22 mill. I'm offering $9million.

"Hold on...."

The Vendors [part 1] - indenial

It's no fun competing against yourself, trying to sell this year'sserver for $10,000 while some wheeler-dealer is hawking last year'sserver (which is really just as good) for $3,000. This dynamic hasdivided the vendor community into two groups: those learning to livewith the secondary market and those in denial.

You can see the denial in how some sales reps will try tomake a sale.

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