Michelin drives big data strategy with Microstrategy analytics

In order to assess the company's online reputation and plan marketing campaigns, Michelin decided to use Microstrategy tools to gain better insight into the way it is perceived by customers social networks.

"This is a big data use case because we need to capture, analyse and store a lot of data. There is a lot of information, it is being refreshed often, and there are a lot of different sources," he said.

The company created a prototype in less than two months with open source tools, using Microstrategy to build dashboards.

"We chose to start with TwitterTwitter as it is relatively easy to get data from its free API. It is a little bit more complex for FacebookFacebook," he said. Alles zu Facebook auf CIO.de Alles zu Twitter auf CIO.de

The system relies on MongoDB as a NoSQL database to store the tweet information extracted from the Twitter API. The data is then processed in Hadoop using the Hive programming language, with Impala to create queries.