The $1500 TAG Heuer Connected has a titanium case, custom dials, and fancy Swiss design flair
Besides all the Googly features you’d get on any Android Wear watch, the TAG Heuer Connected comes with digital watch faces that mimic TAG Heuer’s beautiful analog dials.
TAG Heuer says that after two years the Connected can be traded in for a mechanical Carrera watch of a similar design. Because, you know: Smartwatch features are prone to obsolescence, but traditional watches last forever. We’re still trying to lock down details on this offer, so stay tuned for an update.
TAG Heuer CEO Jean-Claude Biver launched the Connected event in New York with a rambling, sometimes maniacal rant: “Today is the marriage of watch valley and Silicon Valley! It’s a political, it’s a commercial, it’s an industrial marriage—the marriage of knowledge, the marriage of research and development!”
The TAG Heuer Connected’s titanium case is 12.8 mm thick, boasts a diameter of 46 mm (making it rather large for any Android Wear watch), and has splash resistance rating of IP67. The 1.5-inch display bears a 360x360 resolution that’s good for 240 pixels per inch. The vulcanized rubber straps come in green, blue, orange, red, white, black and yellow, edging the product line toward sporty, all of TAG Heuer’s old-world sophistication notwithstanding.
Nonetheless, the case itself is rich with design flourishes. You’ll find raised and brushed numerals circumventing the dial, and “TAG Heuer Connected” engraved lettering on the sand-blasted, carbide-coated bezel. There’s also a TAG Heuer emblem on the Connected’s single button.
The watch’s 410 mAh battery is rated for 25 hours of typical use. An Intel 1.6GHz dual core processor throttles down to 500mHz when you’re not hitting the silicon hard. You get the standard 1GB of system memory, and 4GB of storage.
The Connected is on sale now.