Facebook sales, driven by mobile, shoot up nearly 60 percent

28.10.2014
Facebook continues to reap rewards in mobile, growing its crucial ads business in large part due to ads placed on smaller screens, the company reported Tuesday.

Total sales for the third quarter ended Sept. 30 amounted to US$3.2 billion, up 59 percent from the same period last year, and beating consensus analyst expectations of $3.12 billion, as polled by Thomson Reuters.

Roughly two-thirds of sales, or 66 percent, came from ads placed on mobile devices, FacebookFacebook reported, up from just under half of all revenue coming from mobile a year ago. Alles zu Facebook auf CIO.de

Facebook's ability to monetize its site with ads on smaller screens was in previous years a concern to investors, but the company has demonstrated considerable progress there.

Facebook also reported decent gains in growing its user base, a critical element in attracting and retaining advertisers. The number of users who logged in at least once a month clocked in at 1.35 billion, Facebook said, up 14 percent.

Meanwhile, the number of users who logged in daily -- another important metric -- rose by 19 percent to 864 million.

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