In the end, though, e-business won't amount to more than a small hillof beans if GM can't significantly raise its share of the market.E-business can't do that - at least not directly.

No matter how impressive GM's approach is to e-business, market shareultimately remains in the hands of the design group. Until GM putscompelling vehicles on the market, all the digitization in the worldwon't turn consumers' heads. However, e-business links and processreengineering are steadily chipping away at the time required to getthose new designs from the drawing board to the showroom. SoSzygenda's organization - with all the pain and sweat and theoccasional missteps that come with the territory for e-business - ismaking GM's core business activities faster, cheaper and moreeffective.

That's what IT is supposed to do.