Marktkenntnis intravenös

At Quest Diagnostics, we started by creating a new vision for the IT organization that focused on growth, as well as on how we wanted to be viewed by customers and business partners. We drafted the vision with a small number of staff and then gave the whole organization an opportunity to participate in the process. Then we launched several teams comprised of individuals from all levels of the organization who were tasked with driving changes to our IT processes and metrics that would enable us to achieve our vision: to deliver solutions that enhance Quest Diagnostics’ value proposition; to focus on creating competitive advantage in the market place; and to be recognized for innovation and performance.

As CIOs, we are in a unique position to use our knowledge, insights and technology expertise to drive growth for our companies. IT is more than an enabler of business efficiency; it provides a competitive advantage. But only if we align IT strategies with growth. This is our obligation and responsibility. It is not a choice.

Mary Hall Gregg is CIO and vice president, information with Quest Diagnostics in Madison, N.J., and a member of the CIO Executive Council. Before joining Quest Diagnostics, she was deputy CIO at the American Red Cross.